BigXthaPlug - Better Over Time

Currently titled Better Over Time, the album is targeting a late October release date and represents a major next chapter for BigX. Built around the idea that every action has a result, the project explores what happens after you get everything you wanted, including the pressure, sacrifice and unexpected consequences that can come with success. The team is building a connected creative world around the music, with the intention of reating one album, one story and one film. The broader campaign is expected to include cinematic performance content, a connected short film and music video narrative, physical product, retail activations and immersive fan experiences.