FYE has partnered with Viacom Nickelodeon Consumer Products and Ocean Pacific to launch an exclusive SpongeBob x Op apparel collection. SpongeBob SquarePants has been a pop culture icon for two decades, and in celebration of his 20th Anniversary, fans new and old can dress the part.
The exclusive collection combines the iconic underwater characters from the show with Op’s colorful cool aesthetic. The entire line maintains an ocean theme and contains beach fashion elements with sunsets, palm trees, beaches and waves. Vibrant colors are incorporated throughout to complement the bright graphic elements.
The exclusive sweatshirt features the classic Ocean Pacific logo along the sleeve and SpongeBob with his surfboard on the front and back, keeping with the origins of the Op brand – a theme repeated throughout the line. The high quality, limited edition apparel also includes several short sleeve tees with bands of color across the front and in show references like “Bikini Bottom Surf” and “Goo Lagoon Surf Contest”. The long sleeve tee features all of the iconic SpongeBob characters in front of a rainbow with a colorful Ocean Pacific logo sleeve hit. Later this month, the classic Op Jacket will hit stores updated with a splash of SpongeBob Elements.
About Trans World Entertainment
Trans World Entertainment is a leader in entertainment retail and operates retail stores in the United States, the District of Columbia and Puerto Rico, primarily under the FYE brand and on the web at www.FYE.com. Follow FYE on Instagram, Facebook, and Twitter.
About Ocean Pacific
Founded in 1972 in Southern California and now owned by Iconix Brand Group, Inc., Ocean Pacific is a lifestyle brand known for its laid-back, California cool aesthetic. Op’s comfortable, sunshine-ready clothes and accessories dominated the surf scene in the 70’s and 80’s. Many waves later, the brand is an optimistic echo of the beaches and streets of Southern California’s surf and skate culture. For updates on Op, please visit www.oceanpacific.com and follow the brand on Instagram, Facebook and Twitter.
About Viacom Nickelodeon Consumer Products
Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, youth and adult licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world’s most powerful TV and entertainment properties, including SpongeBob SquarePants, PAW Patrol and Teenage Mutant Ninja Turtles.