Rating:
Genre:
Rock
Release Date: 03/01/2008
The Best of the Ohio Express: Yummy Yummy Yummy serves up 14 jaw-aching tracks from the chewy, chewy center of the late '60s synthesized
pop music otherwise known as
bubblegum pop. The efforts of the revolving-door stream of musicians who performed and recorded under the
Ohio Express moniker is the focus of this succinct compilation that clocks in at shortly over a half hour. The Buckeye-based
Ohio Express were originally called
Sir Timothy & the Royals -- a teenage garage band working locally for weekend gigs such as parties, school proms, and so on. They were scouted by producers
Jerry Kasenetz and
Jeff Katz. Their unwillingness to take their cues from the hitmaking
Kasenetz and
Katz assured that any future autonomy would be doubtful. As had become the tradition with their labelmates and chart rivals
the 1910 Fruitgum Company and
the Lemon Pipers, recordings were issued by a band using the same
Ohio Express name.
Kasenetz and
Katz released these records with little or no regard for the band formerly known as
Sir Timothy & the Royals back in Ohio -- who were now also known as
the Ohio Express. Confused yet? Their biggest hit,
"Yummy Yummy Yummy," had first been offered to -- and rejected by --
Jay & the Techniques, who were searching for a follow up to
"Apple, Peaches, Pumpkin Pie." The session musician and lead vocalist on the track so impressed the label, he was deemed
the Ohio Express' lead singer. Other charting hits for the band included on this collection include:
"Chewy Chewy," "Sweeter Than Sugar," and
"Mercy." Nearing the end of
Kasenetz and
Katz's run with
the Ohio Express was the
country-rock flavor heard on
"Sausalito (Is the Place to Go)." The backing group would eventually become the core of
10cc on this seminal
Graham Gouldman composition.
~Lindsay Planer, All Music Guide