Rating:
Genre:
Rap
Release Date: 03/11/2008
The original idea behind what
Snoop Dogg considers his ninth album -- ignoring all those pesky and shoddy fringe releases -- was that the title represented a truly solo effort with no guest shots. As the street date grew closer, the rapper flipped the script and decided that
Ego Trippin' referred to how he "let" people write songs for the album, songs
Snoop could rap and sometimes, shockingly, sing. The leadoff good-time single
"Sensual Seduction" -- or
"Sexual Eruption" on the explicit album -- proved the latter wasn't a bad idea at all, with
Snoop crafting a hooky bedroom track using both a smirk and a throwback
Zapp feel. It was a perfect flagship release for an album that tries numerous things but never tries too hard, plus one where the nostalgia is plentiful and perfectly chosen. At the heart of it all are the "overseers" of the album,
QDT Muzic, a production crew formed by
Snoop along with new jack swing legend
Teddy Riley and West Coast hero
DJ Quik. This fascinating mix of veterans somehow handles everything from the crooked, crip-walking
"Gangsta Like Me" to an unbelievably faithful and fun cover of
the Time's
"Cool" with
Snoop singing and strutting just like
Morris Day. Throwaway moments like the country song -- for real --
"My Medicine" are balanced by rich and honest moments like
"Been Around tha World," where the rapper reminds listeners he's actually married and delivers a heartfelt "I'll be home soon" number. It's the one time his words are the focus, and while it's never clear how much
Snoop actually wrote, the ghostwriters he's admitted to hiring have the thug script down and rarely disappoint. What is disappointing is the woefully long track list, the redundant numbers, and the trimming required to keep from drifting off before the majestic closer,
"Can't Say Goodbye" with
the Gap Band's
Charlie Wilson, rolls around. Put a quarter of this loose, hangout session to the side and you've got a great argument that
Snoop's transition from hungry gangster to laid-back celebrity and idea man is going much better than expected.
~David Jeffries, All Music Guide
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